Chaise Longue
Early edition chaise longue Mod. “Le Bambole”
Enlarged polyurethane foam structure and new upholstery
Marked with producer’s label on the underpart
DESIGNER Mario Bellini (1935)
MANUFACTURER C&B
COUNTRY Italy
DATE 1972
DIMENSIONS W. 127 x D. 80 x H. 73 /cm.
BIBLIOGRAPHY
Domus, no. 516, November, 1972, pg.109
SPECIAL NOTE
The original concept of the Bambolle series was that of a bag containing amorphous material which, upon contact with the ground, was squeezed to shape its contents. Piero Busnelli, founder of B&B Italia, invited photographer Oliviero Toscani who launched a creative, unique and very provocative campaign: Donna Jordan (model and muse of Andy Warhol) was photographed topless and in a series of free and irreverent poses, for to present a spontaneous and transgressive sofa. The image was immediately censored when it was unveiled at the Salone del Mobile in 1972, creating a flood of publicity that had an incredibly positive effect on product promotion. Le Bambole was the symbol of the seventies and also winner of the Compasso d'Oro in 1979.
